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First thing: if you want to start a business by choosing to buy the franchise system (partnership) then you have to learn all aspects of franchise offers provided by the franchisor (original owner of a franchise companies). Some of the main aspects of any collaboration or partnership are legal aspect (franchise agreement), the aspect of the distribution of profits (royalties, franchise fees), the term of the franchise, the exclusive rights and other aspects that you need to learn with a legal adviser.
If you already have a distinctive and unique product, you then you have a chance to make a franchise business with your own brand. However, you must have a strong characteristic. The main capital of your franchise business that you should be able to package and packaging products in a way that is unique and different from your competitors. The main challenge that every product will be purchased by consumers is how your product easily remembered by your customers.
Kentucky Fried Chicken (KFC), 7 Eleven, Starbucks, Ice Teler 77, Kopi Tiam, Snappy and other famous a franchise can still be successful and survive because they managed to pack with a unique product and excellent service. What it means is: Your product or service may be the same as your competitors, but the decisive factor is the packaging, price, delivery, and of course you have to have a different and unique ways of providing services, as well as franchise logo, marketing aspect, packaging, merchandise, interior and exterior of your place of business (franchise store) should be easily recognizable and embedded in the hearts of consumers.
Characteristic is very important to determine the sustainability of a franchise business because many competitors will come in later. Distinctive feature that no other entrepreneurs make is not easy to turn away customers. If you have uniqueness in the products and services, then you can grow your business with ease. Your customers will always come, as well as other employers would be interested in working with you as a franchise partner, even a partner from another country, so you do not need to spend money to invest abroad, even you will get a fee and royalty as the singers, novelists or a famous songwriter. Can you imagine going to a well-known entrepreneur franchise like Mc Donald.
When you receive a proposal from potential franchise partners, then you should set the standards and robust system. You deserve and it is important to expand your business, but, do not be too ambitious with your franchise expansion. You should be able to select the candidate’s enthusiasts franchise to fit your vision and mission. Do not allow your partner to modify the system, add their own products or sell products that do not exist in your system without your knowledge and approval. If this happens, then your customers will be confused and think you are not consistent.
If you visit KFC or Mc Donald's restaurant in Indonesia, then you will find there sometimes rice and Indonesian food such as chicken porridge, but additionally these products have got the approval of the owner of the franchise in the United States. Indonesia is unique because you will also find local rice or food in Mc Donald or KFC.
You have to understand the culture of Indonesia, without rice dish they feel have not been eating well. Burger regarded not as the main course. They prefer to enjoy the KFC fried chicken with rice than with French fries.
Do you have a recipe espresso coffee or cappuccino with a unique civet coffee or Kopi Luwak from Bali? If you already have a secret recipe, then you should explore to open a coffee shop and make it a coffee shop franchises in the future. Make sure you keep your secret coffee recipe, or your cake recipe that you successfully build your own franchise business.